Alliance Marketing Manager
Apply By Mar 27, 2023
Job Description (total positions: 1, posted on: Feb 27, 2023)

As the Alliance Marketing Manager, you will be responsible for driving market growth, revenue targets, joint market development funds (MDF) and other funding investments with a particular partner or set of partners. 

  • You will Promote Zones solutions and brand positioning with and through hardware and software partners.
  • You will own the partner marketing relationship to plan and execute growth strategies to deliver on goals and KPIs in support of brand development, higher margin focus, and customer base expansion in key target markets.
  • Your ability to translate complex partner technology and architectures into business-relevant solutions, collateral, and marketing initiatives will have a measurable impact on Zones, its partners, and its customers. You’re a collaborative player who can roll up your sleeves and lead cross-functional teams throughout the organization.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Drive MDF targets with your partner in collaboration with product management
  • Act as primary marketing liaison
  • Plan, manage and execute joint marketing plans and activities with your partner (or partners) within budgetary guidelines and deadlines
  • Drive Zones’ growth goals/objectives through partners
  • Provide messaging, value proposition for partner’s product, solution as it fits into Zones’ GTM campaigns
  • Support events and training activities with partner participation and relevant content
  • Support the design and the execution of demand generation and nurture campaigns in collaboration with campaign management
  • Support field sales with partner engagement in regional/local marketing activities
  • Manage the daily interaction with partners
  • Define agenda and presentation content with partners for QBRs
  • Execute MDF programs per marketing plan
  • Lead project teams to coordinate and align on strategy and execution (Sales, PPM, Creatives, Events, and Sales Enablement)
  • Define, implement and report on KPIs/metrics to track Zones’ all up partner marketing performance and effectiveness
  • Understand partner’s marketing requirements and processes.
  • Help to ensure timely claiming and payment of receivables


  • List critical processes this individual will undertake to achieve targeted results.
  • Aligned marketing plan
  • Execution of marketing activity
  • Timely revenue recognition of MDF activities
  • AX management for your partner’s activity
  • Creative briefs for content visualization
  • Marketing KPIs, PoPs per activities (i.e. ROMI)
  • Weekly update/reporting to Sr. Mgmt on progress/KPIs
  • Partner portal content contribution and development to improve marketing performance with partners as needed


List key metrics that will measure and define success for this role.

  • MDF
  • COA
  • ROMI


List any management responsibilities.

  • Train, lead and supervise and computer operations staff. Carry out supervisory responsibilities in accordance with the organizations policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.


EDUCATION/CERTIFICATION:  BA in Business, Marketing or a related degree, MBA preferred



  • 3-5 years Partner Management experience in B2B corporate environment (VAR and software industry experience preferred)
  • 3+ years Partner Marketing or Marketing Experience
  • Experience building and driving partner marketing strategies and execution tactics
  • Good understanding of channel management, partner business, partner business models, digital transformation business drivers, ecosystem and sales drivers, emerging IT trends and their impact on the partner eco-system
  • Outstanding verbal and written communication skills, exceptional storytelling, including speeches and presentations.
  • Results-driven with a consistent record of delivering on company growth through partner management strategies
  • Ambitious, self-starter, thrives in a fast-paced, ambiguous environment, effectively manages priorities
  • Experienced in planning, strategic thinking, business savvy, execution excellence, detail-oriented
  • High integrity, excellent business decision-making skills, discretion in the management of confidential corporate information

ABOUT Zones:

For over 30 years, Zones has worked with industry-leading partners to offer comprehensive IT solutions to clients around the world. Our Workplace Modernization, Network Optimization, Data Center Transformation, and Security Fortification solutions lead clients through their digital transformations, and our services offer support every step of the way. That’s what makes us the First Choice for IT.™

Zones offer a comprehensive benefits package

While we’re committed to providing top-tier solutions, we’re just as committed to supporting our team. Our employees enjoy a variety of comprehensive benefits, including health Insurance coverage for parents, spouse & children, life insurance, Provident Fund and EOBI. paid annual, casual, and medical leaves; Provident Fund; EOBI; increments, on-the-house free quality food, gym and much more.

We maintain our unequivocal commitment to and support of equal employment opportunity for all individuals, free from discrimination based on race, colour, ethnicity, religion, national origin, citizenship, marital status, gender, sexual orientation, age, disability, genetic information, or any other basis protected by under the law. At Zones, work is more than a job – its an exciting career immersed in an inventive, collaborative culture.

If you’re interested in working on the cutting edge of IT innovation, sales, engineering, operations, administration, and more, Zones is the place for you!

Job timings: 09:00 PM till 06:00 AM

Required Skills

Marketing Development Funds, Social Media Marketing, SEM, SEO, Digital Marketing,

Information Technology
Job Type
Full Time/Permanent ( Third Shift (Night) )
No Preference
Minimum Education
Career Level
Experienced Professional
Required Experience
3 Years - 5 Years