Segment Marketing Manager

icon Pakistan, Islamabad

Job Description

Position Overview

The SMB Segment Marketing Manager at Zones has been created to assist and formulate messaging for SMB customer segment to communicate the value proposition more effectively to our channel and end users. Zones is an IT solution provider in key verticals and sectors, including healthcare, retail, education, and banking/finance.

The Integrated Marketing team is looking for an SMB Segment Marketing Manager, who is experienced in campaign marketing and partner marketing to small- and medium-sized businesses. You will have a solid background in partner strategy and campaign strategy. Proven execution in managing a line card of partners and understanding channels with reach to engage audiences. You will know which channels and content work best to get your message out in the SMB space. You will be skilled at measuring the success of your work, tracking partner and customer engagements leading to sales pipeline and wins.

Key Responsibilities

The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Create a compelling SMB-focused marketing plan that includes campaigns with our managed partners to drive increased relevance and understanding of Zones value to our SMB customers and prospects.
  • Partner with marketing peers to curate content to engage the audience and grow their skills with thought leadership, standard methodologies, reference architectures, use cases, and training resources.
  • Engage with SMB sales leaders and sellers to improve lead response and pipeline contribution.
  • Partner Focused Weeks with SMB sellers: Develop content and collaborate with Events specialist (PK) on partner-funded seller activities
  • Use data to deliver highly personalized and targeted communications to help drive the right journey path at an individual level.
  • Prepare monthly reports that articulate business performance.

We are seeking candidates with the following experience and skills:


  • Bachelor of Arts/Science required

Required Experience:

  • Prefer a minimum of 5-8 years of marketing experience in solution, product, or the industry within the IT industry. B2B experience is a plus.
  • Growth orientation and winning mindset
  • Experience developing and leading to critical metrics and quantified performance measurements.
  • Previous experience collaborating with highly driven sales teams as demonstrated through a solid understanding of sales cycles and sales tool development. 
  • Ability to command respect when necessary to bring varied agendas together.
  • Experience in the entire customer lifecycle from acquisition to nurturing to post-purchase engagement.
  • Good teamwork and negotiation skills, and the ability to work effectively across the organization.
  • Knowledge of enterprise marketing and sales processes.
  • Excellent written and oral communication skills.
  • Strong written, verbal and presentation communication skills

Zones offers a comprehensive Benefits package While we’re committed to providing top-tier solutions, we’re just as committed to supporting our own team. Our employees enjoy a variety of comprehensive benefits, including health Insurance coverage for parents, spouse & children, life insurance, and retirement benefits. paid annual, casual, and medical leaves; Gratuity; EOBI; increments, on the house free quality food, gym and much more.

We maintain our unequivocal commitment to and support of equal employment opportunity for all individuals, free from discrimination based on race, colour, ethnicity, religion, national origin, citizenship, marital status, gender, sexual orientation, age, disability, genetic information, or any other basis protected by under the law. At Zones, work is more than a job – it's an exciting career immersed in an inventive, collaborative culture. If you’re interested in working on the cutting edge of IT innovation, sales, engineering, operations, administration, and more, Zones is the place for you!

Job timings: 09:00 PM till 06:00 AM

Required Skills

Google Analytics,Segmentation,SEM,Digital Marketing,SEO


Information Technology




Full Time/Permanent

Minimum Education


Career Level

Experienced Professional

Minimum Experience

3 Years

Total Positions