Marketing Data Analyst

icon Pakistan, Islamabad

Job Description

Position Overview

Zones is seeking a skilled Marketing Analyst to join our team. As a Marketing Data Analyst, you will be responsible for conducting research on client behavior and exploring market trends and opportunities. You will work closely with the marketing campaigns and services teams to provide insights that drive campaign strategy and help increase revenue.

This position will report to the Sr Marketing Manager, Campaigns and Operations (US), and is based in our Pakistan office with the ability to work remotely after probation period is completed.

Key Responsibilities

The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Conduct research on client behavior to understand their needs, preferences, and purchasing habits.
  • Analyze data to identify potential customers that are the best fit for targeted marketing campaigns.
  • Use statistical and analytical tools to interpret complex data sets and develop insights that inform marketing strategy.
  • Collaborate with the marketing campaigns team to develop the right audience for campaigns and messaging that resonate with the identified target audience.
  • Develop reports and dashboards to track and measure the effectiveness of marketing campaigns and provide recommendations for improvement.
  • Work with other teams, such as sales, to ensure alignment on target accounts and to support the development of account-based marketing strategies.
  • Keep up-to-date with industry trends and developments in marketing analytics, and make recommendations for new tools or approaches that could improve our data analysis capabilities.

We are seeking candidates with the following experience and skills:


·        Bachelor degree in marketing, statistics, economics, or related field required

Required Experience:

  • 2+ years of experience in marketing data analysis or a related field
  • Proficiency in data analysis and visualization tools, such as SQL, Excel, Tableau, or Google Analytics
  • Experience with statistical analysis and modeling techniques
  • Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights
  • A track record of solving complex problems, driving, and demonstrating business results
  • Outstanding oral and written communication skills
  • Ability to thrive in a fast-paced, ambiguous environment
  • Ability to work independently and collaborate effectively with cross-functional teams
  • Knowledge of IT services or related industries is a plus

Zones offers a comprehensive Benefits package While we’re committed to providing top-tier solutions, we’re just as committed to supporting our own team. Our employees enjoy a variety of comprehensive benefits, including health Insurance coverage for parents, spouse & children, life insurance, retirement benefits. paid annual, casual, and medical leaves; Gratuity; EOBI; increments, on the house free quality food, gym and much more.

We maintain our unequivocal commitment to and support of equal employment opportunity for all individuals, free from discrimination based on race, colour, ethnicity, religion, national origin, citizenship, marital status, gender, sexual orientation, age, disability, genetic information, or any other basis protected by under the law. At Zones, work is more than a job – it's an exciting career immersed in an inventive, collaborative culture. If you’re interested in working on the cutting edge of IT innovation, sales, engineering, operations, administration, and more, Zones is the place for you!

Job timings: 8:00 PM till 5:00 AM

Required Skills

Data Analysis,Tableau,PowerBI,MS Excel Dashboards
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Information Technology




Full Time/Permanent

Minimum Education


Career Level

Experienced Professional

Minimum Experience

3 Years

Total Positions